Creating high-quality content remains a Herculean task in marketing. 

Themes that are easy to play over and over again are particularly popular.

Evergreen content:

The magic word to create interesting, timeless content for your marketing.

 But what exactly characterizes evergreen content? What are the benefits of “evergreen” content? And how can evergreen content be found and implemented? 

This article provides you with answers to these questions and some examples of evergreen content.

Have you also recently sat in another meeting of your marketing editorial team to find new topics? 

Were ideas thrown into the room – or was there an embarrassed silence because said ideas were gradually running out? 

Marketing teams can get to this point quickly, especially if they have already published hundreds of pieces of content on websites, blogs, and the like, says Chaktty.

For less slack in content marketing, evergreen content is one of the most important topic suppliers for your editorial plan. 

Evergreen content – ​​an almost magical word to describe the editorial plan template to fill. But why is evergreen content actually beneficial? And what exactly is behind it? 

A little tip: This post also counts as “evergreen” content. But before we delve deeper into the topic of evergreen content, the term should first be defined.

Definition of evergreen content

Evergreen content literally means content that is timeless and independent of current events, according to Businesspally.

 With this content, a target group, but also depending on the orientation of a company, several target groups, are addressed again in order to increase the traffic on a website, a blog, or one’s own social media profile. 

The content remains relevant at least for longer periods of time. In the best case even unlimited.

 Another important aspect: Evergreen content is specific and covers only a single topic in an article or other format. As is the case with this article.

Evergreen content is also characterized by considerable search engine optimization. 

Content is highly SEO-driven. The right keywords play an even more important role with timeless content in order to be able to generate traffic over a long period of time and, above all, constantly. In summary, the central characteristics of evergreen content are:

• the treatment of timeless themes
• the focus on topics that are continuously relevant to the target group
• specializing in a single topic per article or another content format
• the significantly SEO-driven creation of the content

So much for the theoretical classification of evergreen content.

 But why are marketing teams looking for ideas like this? What are the benefits of “evergreen” content?

Which content is suitable for evergreen content?

Common examples of evergreen content

Evergreen content is always best created in marketing for different information when an easily adaptable format is available, says Techpally editor. These include, for example:

• Guides, tutorials, and tips
• Encyclopedias and glossaries for technical terms in a specific area
• checklists
• studies and statistics
• infographics
• interviews
• Historical information such as the history of the origins of a company, etc.

Such text formats are timeless and can be used again and again in the editorial plan to prepare information on relevant topics in an appealing way for readers.